Promoting sustainable tourism – To promote sustainable tourism practices that minimize the negative impact on the environment and maximize the positive benefits for local communities.
Biodiversity conservation – To conserve biodiversity and other natural resources by engaging in activities that help to protect the environment and promote sustainable development.
Community development – To empower local communities by highlighting the cultural and natural resources of the area to attract tourists and provide economic benefits to the community.
Research and education – To promote research and education on ecotourism practices and biodiversity conservation efforts through seminars, workshops, and other public outreach programs.
Advocacy and policy – To advocate for policies and regulations that promote sustainable tourism practices and biodiversity conservation at local, regional, and national levels.
Networking and collaboration – To facilitate networking and collaboration among members and other stakeholders to promote sustainability and biodiversity conservation, share best practices, and promote innovation in ecotourism.