"Time to Grab Your Balls started as a single book that I wrote in case I died; I wanted my 3 boys to hear directly from me, how they should develop as men. However, the feedback that I received was so overwhelmingly positive that I knew I had to turn it into a brand. Now, the brand consists of a bunch of books, eBooks, videos, training courses, seminars, coaching packages and do-it-yourself services...and we're just getting started." - Brian Maxey

Educating on Stoic ideals through a series of books, eBooks, videos, speaking events, and 1-on-1 coaching. We use education and accountability to help you master the effects of your emotions. No bullshit, no excuses. We help you become efficient and effective by replacing emotional reaction with logical response.

Our work combines the teachings of Stoicism with facts, science, psychology, humor and a shit ton of offensive-ness (pretty sure that ain’t a word). If this description offends you, then you’ll hate our work…so STAY AWAY. If you don’t mind our language and our casual approach…then you might just be our kind of person you beautiful bastard.