In the business world, talented rising stars and seasoned executives are sought by corporations from other industries, and offered lucrative contracts and benefits in exchange for their services. Sometimes, it is the personal and business network to which this person belongs that is attractive to corporations, especially in the sales department.

Gone are the days when employees worked for a corporation for their entire life. Having a well-thought-out personal brand that is clearly and consistently communicated can result in job offers from anywhere in the world and across industries. This gives you more freedom to chart your career path, and seek the financial remuneration for your services that you believe you deserve.

Dancing and Beyond

Jennifer Lopez started as a dancer, moved on to becoming a singer, and transformed herself into a credible actress and now has her fashion and fragrance line. Doors would not have opened had she not had a carefully-thought-out personal brand strategy at a very early stage of her career. You might say that J Lo is a highly talented and physically beautiful woman, but what about me? I was not born with the curves, the voice, or the dance moves. My answer to you is that all the big-name celebrities we see today started somewhere and at one time were struggling to move up.

You can Leverage Your Passion into a Money-making Business

For most people, financial independence was confined to working a nine-to-five job at an office or being paid an hourly rate for your services. With the emergence of the internet and social media marketing, entrepreneurship is on the rise on a part time or full-time basis. It is easier now to reach a wider audience to market special skills, and sell actual products. It is interesting to see the emergence of bloggers and internet savvy marketers that position themselves as experts in their fields from fashion to beauty all the way to politics and finance, with minimal financial investment. Webinars are on an uptrend where subject matter experts share their passion and knowledge from makeup application to finance and investments.

Only those who have mindfully invested in personal brand building and who are authentic will end up with lucrative and sustainable businesses.

Start brand building NOW!

For those interested in FREE resources on Building a Powerful & Authentic Personal Brand, come visit this page.​

Delby P. Bragais AICI CIM Is an image, branding & business coach, international speaker & inspiring workshop leader. She is the founder of Reinvent U and author of the transformational book – The Purple Pig Wears Red Lipstick, a business metaphor for the personal branding journey. The book focuses on The 8 Steps to a Personal Brand Makeover for Impact, Influence & Incredible Income and is available both in a digital format via Amazon Kindle and as physical books distributed through Fully Booked Bookstores.

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