Since 2016, James Grover has been based in London and focussed on creating original songs with real hit potential. In 2018 he created the YCONN name and began to focus on producing dance-pop for his own artist project and for other upcoming artists/collaborators, while continuing to produce other genres on the side such as electronic pop, acoustic/organic pop, indie, and occasionally hip-hop/trap. His full productions have been signed to labels such as EMI, BMG and Loudkult, played at primetime on the BBC's flagship radio station, and synced on TV shows around the world, and used by companies such as Amazon & Google. Also he has contributed ghost production work to major releases by global artists (which unfortunately cannot be discussed due to NDAs).
In 2019 he completed a Masters Degree ("distinction" grade) in Commercial Music Production from Tileyard Education / University of Wales TSD. While here at Tileyard (home to Joel Corry, Goodboys, MNEK, Sigala, The Prodigy, Sub Focus, Ella Eyre etc), he made the contacts that would allow him to find ever-growing success within the dance and pop sections of the music business.
Previously, James started out as In-House Producer at Peak Studios, Bradford UK, in 2011 after 7+ years of hobbyist production for local bands and artists. Here he founded a company called ProTracks Production Ltd, which was for a time the world's leading producer of karaoke versions and ringtones, employing up to 10 full-time producers. While building this company, he personally reproduced thousands of pop hits and hence developed an encyclopaedic knowledge of pop production and arrangement techniques, along with a lightning fast workflow and total mastery of electronic production within Pro Tools.
Full Productions from £500-1000 for beat only, or £2000 inc mix + vocal prod + rewriting as necessary on the topline.
(Note that any additional writing will require publishing % too)
Lower rates available for budget jobs where production will be originated by junior producers and based heavily on your choice of reference track, with only finalising by YCONN. Guaranteed to the same quality, but less originality and no rewriting offered.
