"Infectious ... club-ready banger" - Wonderland ('Blocked Me' premiere)

"Dance-pop masterpiece" - Music Crowns ('Blocked Me' review)

YCONN is James Grover's artist project, releasing original deep-house-leaning pop dance singles in collaboration with various dance labels (Loudkult, Gloamed, etc).

He scored a Spotify editorial playlist placement ('Friday Cratediggers') with his very first single, "Blocked Me", the music video for which stars internationally known comedian Matt Lucas, alongside the cowriter and vocalist on the track, Henry Dell.

"YCONN x HENRY DELL -- BLOCKED ME" on YOUTUBE

His releases are catchy, upbeat dance pop with a dark edge & focus on originality. Current-sounding, exciting electronics, interesting chords/ bprogressions, and classic house rhythms layered with guitars and other real instruments.

The toplines in YCONN's songs have been crafted from the ground up in close collaboration with each singer, favouring 'real world' lyrical topics and a witty conversational manner, and with stand-out melodies designed to be instantly memorable.